COURSE
Strategic planning in sports organizations
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Turning organizational vision into actionable and measurable impact
Commitment
2-3 months
Price
560 €
About de program
- Live online sessions
- Quizzes and reflection exercises
- Interactive & flexible learning
- 1 year access to >all course modules
- Expert-led
- Elimu Knowledge Management certificate
Will be able to
- Develop strategic plans aligned with organizational vision and long-term priorities
- Conduct internal and external analyses to support informed decision-making
- Translate strategy into operational action plans and measurable outcomes
- Strengthen leadership, team management, and organizational alignment
- Implement monitoring systems and innovation-driven organizational strategies
Program
01
Situational analysis and diagnosis
- The importance of strategic planning in sport organizations
- Internal analysis: structures, capabilities, and resources
- External analysis: stakeholders, trends, and competitive environment
- Strategic diagnosis and situation assessment tools
- Identifying organizational challenges and opportunities
02
Building the strategic plan
- Defining vision, mission, and organizational values
- Setting strategic goals and measurable objectives
- Strategy formulation and priority setting
- Designing action plans and strategic initiatives
- Budgeting and resource alignment for implementation
03
Strategy execution
- Leadership and organizational alignment
- From strategy to execution: implementation frameworks
- Team management and organizational coordination
- Change management and stakeholder engagement
- Building a strategy-driven organizational culture
04
Monitoring and evaluation systems
- Performance measurement and KPI development
- Introduction to the Balanced Scorecard
- Monitoring systems and strategic follow-up tools
- Data-driven decision-making and reporting
- Continuous improvement and adaptive management
05
Innovation and future development
- Innovation in strategic management
- Sustainability and long-term organizational resilience
- Emerging trends in sport organizations
- Strategic adaptability in changing sport ecosystems